Jung RamaDenpasar; --:--:-- GMT+8

One place for every lead, task, and meeting.

A CRM for brokers with lead tracking, team tasks management, and a shared calendar in one tool. Built and shipped the whole thing in Laravel and Nuxt.

Role
Fullstack Engineer
Stack
Laravel, Nuxt
Type
Internal System
Domain
Real estate
Year
2023

Overview

Brokers were losing leads in the gaps between tools.

CRM Real fixes that. It's a single place to track where every lead stands, manage the team's tasks, and keep meetings and deadlines in view. It fills the gaps that left companies juggling everything in spreadsheets.

I led engineering on the entire product from UIUX to development. I was also the direct line to the client, creating a clear document and requirements spec with the client, do regular conversations to cut misunderstandings and keep what I built aligned with what they needed.

Lead view

The product

Four surfaces, one workflow.

Dashboard

The screen you run the day from

Open it and see where everything stands: active leads, what's due, and what's coming up. One glance instead of five tabs.

Dashboard
Lead status

Always know where a lead stands

Every lead carries a visible status, so progress is obvious without opening a single record. Contacted, qualified, closed, all at a glance.

Lead status
Tasks

Work the whole team can see

A Kanban board for team tasks. Move work across columns and see what's in flight and what's stuck, without a status meeting to find out.

Tasks
Calendar

Meetings and deadlines in one view

An integrated calendar ties tasks, meetings, and schedules together, so the plan and the work live in the same tool instead of two.

Calendar

User journey

From a new lead to a closed deal, one path.

I mapped the whole flow before writing a line of UI: how a lead enters, who touches it, and every step it moves through until it closes. The map kept each screen tied to a real moment in the broker's day instead of a feature list.

Capture, qualify, assign, follow up, close. Each stage hands off cleanly to the next, so nothing falls through the gaps that used to live between spreadsheets and inboxes.

User flow

Outcome

Shipped, adopted, and running daily.

What mattered to me was whether people still used it after a few weeks. They did. The old spreadsheets stopped getting opened, and the team moved over to the CRM on their own.

3,200+
Leads tracked
Started as a few test rows I typed in. Now it's thousands of real leads, each with a status anyone can see.
40%
Less admin time
Mornings used to go to chasing updates across tabs. Now it's one board and a quick look, and people get time back.
12
Team members onboard
It spread on its own. A couple brokers tried it, told the rest, and soon the whole team had moved over.

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